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- UX Bites #10 — Best of 2023 🔥
Hey 👋,
Here we are—the final Built for Mars newsletter of 2023.
And at the last minute, I’ve decided to start a new tradition: a rundown of the 10 most popular UX Bites from the entire year.
1. A literal signature to commit
When signing up to Ahead, you're asked to interact with a signature box to make a commitment to yourself, to use the app regularly.
Ahead — Boosting commitment
2. Now slowly close your eyes
When starting a meditation, you'll see a prompt to close your eyes, and then the text will gently blur as the screen closes like an eyelid.
Balance — User delight
3. Your first Airbnb booking
When listing an Airbnb to host, you can choose to only allow experienced guests to take the first reservation.
Airbnb — Reducing anxiety
4. Monzo’s call status
If someone calls you claiming to be from Monzo, you can now check to see if they’re telling the truth or not in the app.
Monzo — Reducing anxiety
5. Weather-based tipping
Uber will prompt you to tip more if it's raining, with a default amount of 20% pre-selected (higher than normal).
Uber — Increasing purchases
6. Playable game of Snake
Spotify have built a playable game of 'Snake', where you eat tracks in your playlist.
Spotify — Interactive easter egg
7. Automatic clipboard purging
When copying your card details, Monzo will automatically purge your clipboard after two minutes.
Monzo — Reducing anxiety
8. Optimised audio for your situation
When joining a meeting, you'll be asked if you're in the same room as another participant or not. This automatically configures your audio to avoid an echo.
Around — Boosting ease of set-up
9. Waze’s social proof
By default, you'll see other Waze users on a map in (near) realtime. This is immediate social proof.
Waze — Social proof
10. Automatically increasing the difficulty
If you get too many answers correct in a row, Duolingo will automatically increase the difficulty.
This helps keep the challenge high enough to be interesting, which is motivating.
Duolingo — Reducing churn
If you want more, there are 100 free UX Bites.
Or you can unlock the entire archive with BFM+, and get access to 3,600+ hours of UX research, ideas, tips and experiments. ✌️
⭐️⭐️⭐️⭐️⭐️
“Built for Mars is an exceptional resource for learning how UX and micro interactions can contribute to building habit-forming products that people love. You won't regret your time spent here.”
Nir Eyal — Author of Hooked: How to Build Habit-Forming Products
I wish you all the best over the next few weeks, whatever you’re doing.
I’ll be watching my children (1 & 2) tear open their presents, and then I’ll probably end up playing with a giant Barbie make-up truck or something.
Wish me luck, and I’ll see you in 2024.
- Peter