• UX Bites
  • Posts
  • UX Bites #11 — Apple Card, Flighty & more...

UX Bites #11 — Apple Card, Flighty & more...

🍪 The most popular UX Bites from the last 2 weeks.

Hey 👋,

Knock knock, wake up, it’s time for your fortnightly dose of UX.

Here are the 5 most bookmarked Bites uploaded in the last 2 weeks.

Plus, three mega new features that you won’t want to miss.

1. The fact-grabber

To make the process of reading more interesting, Nibble have a minigame to grab ‘facts’ (i.e., content) using a claw machine.

It’s a joy to use every time.

Nibble — User Delight

2. Experience pro benefits

To let you experience the benefits of Flighty Pro, you’re able to track a random flight with all the features unlocked.

This is a really clever way of letting someone experience premium perks, without having any paywalls, trials or commitment.

Flighty — Conversion Rates

3. Random treasure boxes

After hitting certain milestones you'll be prompted to open a treasure chest. These variable rewards are often "pro tips", which educate you about features.

But they might be something more interesting—that’s what keeps the user hooked and interested to open another.

Ahead — Variable Rewards

4. Visualising spending data

The colour of your Apple card, and the charts in your dashboard, change dynamically to reflect your spending categories and debt level.

If you pay off your balance, it’ll go back to white.

Apple — Attention & Interest

5. Forced breaks

Ahead don't want you to binge all of the lessons in a single day.

Instead they force you to take breaks, and instead (hopefully) build more regular and sustainable habits.

This is a fantastic example of Intentional Friction.

Ahead — Intentional Friction

Plus, in the last 2 weeks I’ve added UX Bites from Blinkist, Amazon, Sofa, Uber, Sweetgreen, Starbucks, LinkedIn, Carwow, Mobbin, Starling, Rise and more.

Think of each one like a tiny UX experiment or idea to try.

3 new epic BFM+ features

🌱 1. Discovering new content

There’s now a filter to view only unseen UX Bites—i.e., totally new stuff that you’ve never seen before.

📊 2. Keep track of your progress

Logged in users will now see their progression tracked throughout Case Studies, UX Bites and UX Psychology.

It’s like a UX course, but one that you can tackle at your own speed (and is literally updated every day).

🗂 3. Save ideas for later

What’d you do when you come across a series of UX Bites that you want to show your team? Or something that you want to save for later?

Well, now you can bookmark them. (Team collections coming soon).

Use this like a self-curated list of UX ideas to try ‘at some point’, when you have capacity within your own team or product.

⭐️⭐️⭐️⭐️⭐️

Is leveling up your UX part of your 2024 roadmap?

Unlock the entire archive with BFM+ (and for a bit of Social Proof, here are 5 testimonials from my first cohort of subscribers).

  • “Honestly, it’s a game-changer

  • “The depth of insight is second to none

  • “Probably the best learning tool in my arsenal”

  • “I always leave the site inspired and motivated to try some of the concepts I learned”

  • “I have all I need to improve as a UX designer in just one subscription”

As always, it helps with deliverability if you reply (otherwise all the email providers get in a room together and conspire to shut me down, or something like that).

After all, I am a criminal Weetabix mastermind.

Oh, and Happy New Year!

- Peter