UX Bites #13 — Amie, Peanut & more...

Good morning 👋,

Time for your fortnightly dose of “oh damn, why didn’t I think of that?”.

That’s right, here are 5 UX Bites from the last few weeks that BFM+ members have been ferociously bookmarking.

1. Thumb print signature

During onboarding, Fabulous (a habit-helping app) will show you a contract in your own name, in the first person, and ask you to commit to the app by mimicking a thumb impression as your signature.

i.e., hoping that a small commitment from the user makes them more likely to continue using the app.

2. Amie’s ‘test mode’ onboarding

During onboarding, the questions you answer will dynamically populate the right-hand side, which effortlessly builds out your calendar and to do list.

This serves as both a set-up process, and educational onboarding.

3. Example notifications

It’s so simple, but Citymapper frames the value of allowing notifications, by showing a few specific examples.

This makes it much easier to convince yourself: “ah, that’s actually quite useful”.

Why don’t more people do this—it’s so obvious.

4. Auto-muting duplicate notifications

To avoid duplicate notifications, which may frustrate the user, Slack will automatically turn off a less-preferred option.

5. We’ve hidden your profile

If you don't use Peanut for a while, they'll automatically hide your profile (from accumulating matches and notifications), and show this prompt when you next log in.

This makes it more comfortable to return to the app, as you don’t have a billion unseen notifications, which would create churn.

Why do UX Pros love Bites so much? 🔥

You probably already know why Airbnb and Apple are so great, but the real magic behind UX Bites is expanding your horizon, and learning from all the unlikely places.

i.e., the places you haven’t already checked a hundred times.

That’s why in the last 2 weeks I’ve added UX Bites from Sweetgreen, Tick Tick, Washington Post, Turkish Airlines, Refind and many more.

As always, I love getting your replies. It both boosts the deliverability, and is the #1 way I get feature ideas and case study requests. So keep ‘em coming.

- Peter