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UX Bites #17 — Mindllama, Uber Eats & more... (FREE)

The best UX ideas and experiments from BFM, straight into your inbox

Author

Peter Ramsey
April 16, 2024

Hey 👋,

BFM crossed the ‘500 Bite’ milestone over the weekend. 🎉

I’m now confident that almost anyone could find a handful of quick wins within the library. For example:

There are Bites from 250+ companies, across almost every region of the world, all contextualised with product psychology, impacts and implementation tips.

Cool, right? Anyway, here are the 5 most bookmarked Bites from the last 2 weeks:

1. Make a backup of this data

When you long-press the icon (to delete the app), Happy Scale reminds you to make a backup of your weight data so you don’t lose it.

This is a really subtle and clever way of triggering loss aversion, and framing the potential downsides of leaving the app.

HappyScale — Loss aversion

2. Scratch to reveal

Mindllama hides daily inspirational quotes behind a sparkling filter that you ‘scratch’ over to reveal.

Mindllama — Curiosity gap

This is a perfect example of the Curiosity Gap (and variable rewards).

You know that something is there, and it's hard to ignore—this builds anticipation.

3. Tap to unwrap

When gifting someone an order on Uber Eats, they'll receive a notification with a 'tap to unwrap' gift card.

Uber Eats — User delight

4. Framing a cancellation

If you go to cancel Canva, they'll frame how good your current deal is, and leverage loss aversion by listing the features that your team are using, but would lose access to.

Canva — Framing

When copying a URL, Arc will automatically strip out any tracking links, and then introduce that feature to you in a tooltip.

Arc — Silent benefits

Plus, in the last few weeks I’ve curated ideas from Fitted, Mindllama, Tiimo, Arc, Canva, Uber, Etsy, YNAB, Loops, Timepage, The Guardian, Padlet & more.

It’s been a huge few weeks, and you can view them all here.

BFM+ Cheatsheet #3

The third UX Cheatsheet was released last week, all about habits.

Mostly how to encourage, maintain and rekindle them.

They’ll soon be accessible to BFM+ subscribers through the website, but for now, new subscribers should email me and I’ll forward you the cheatsheets you’ve missed.

And, as always, feel free to reply to this email. It’s great hearing from you.

Finally (and for some life context), I’m sat on the floor, typing this email with one hand, laptop balanced on the sofa, rocking my newborn baby girl (our third) in the other arm.

If I change position even slightly she stirs. My back is in agony.

So if I’m slower at replying to your emails for a few weeks, or this email is full of typos—that’s why. It’s this tiny, beautiful human’s fault.

- Peter