Good morning 👋,

It’s time for a healthy UX snack.

Here are the 5 most popular 🍪 UX Bites from the last 2 weeks:

1. LinkedIn’s paywalled content warning

LinkedIn will show you a warning if it thinks that an external link you're about to open has content behind a paywall.

How did I find this? Because BFM was featured in the Wall Street Journal, and I couldn’t read it without a private link. Doh.

2. A mermaid in Hawaii

When hovering over Hawaii, the Google Maps man will turn into a mermaid.

3. Avoiding accidental orders

If you open Uber Eats, and it's defaulted to an address that is far away from where you currently are, you’ll see a prompt.

i.e., if your last order was at a friends house, it'll hopefully prevent you ordering food to theirs by mistake.

4. Audio to Open Graph

After recording a Loom video, your naration will automatically be transcribed, and then used as the meta description.

This immediately makes the 'social card' feel personal and inviting, so when you send a Loom, it probably increases the likelihood that it’s opened.

5. Automatic question detection

On Google Forms, the question 'type' will automatically update based on the question title (and what it thinks the best format of question will be).

Was 5 not enough? There’s a growing archive of them right here:

Or, email me your own Bite.

Changelog: 3 new features

1. Search 🔍

Finally, you can search all of the content on Built for Mars in one place.

This includes:

• Case studies

• UX psychology

• UX Bites

• Companies (new)

As the content library grows, this will become super powerful. For now though, it’s fairly lightweight, and it’s not perfect. But it’ll get there.

— —

2. Company profiles 🏦

In addition to searching, you can now view everything on Built for Mars, at a company level.

i.e., “I want to see every case study and UX Bite that’s about Apple”.

Over time this will become a curated collection of “every cool UX trick that Apple have used”. It’s going to be epic.

— —

3. Filtering Bites 🍪

I upload a new UX Bite every 2 days, often every day. And so the feed is already longer than most people would binge in one sitting.

Now, you can filter UX Bites by both companies, and UX psychology.

Want to see how the best companies in the world handle Hicks Law? Or what they do to lower the Cognitive Load?

Well, now you can.

That’s all for this week. ✌️

As always, thanks for reading. If you have any feedback on the new features (or anything on BFM, really), please reply to this email.

- Peter